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SustainAbility- Fall2014 Radar/ Unusual Activists


Campaigns put on her company. She observed how activism made it easier for her to demonstrate the need to embed sustainability into every aspect of the business. Campaigners do a great job of putting the spotlight on environmental and societal imperatives and traditional activist organisations such as Greenpeace, Friends of the Earth, Oxfam and Amnesty have been at the heart of this. But we are now seeing the emergence of some very different types of activism and in this autumn/fall issue of Radar we take a look at the rise of the ‘unconventional campaigner’ and how they are inspiring and creating change. Stepping out of the shadows are companies themselves with business starting to become increasingly outspoken on issues (Business Finding its Voice: The Rise of Campaigning & Advocacy in Sustainability Strategies). The most progressive are using their clout and influence to help shape more sustainable behaviour and choices across the economy (In Focus: Aaron Frank, The Walt Disney Company / From Base Camp to Summit: Mike Barry, M&S). However, such activity is still relatively rare and some sectors need to step up and take a stronger position on issues that are critical to the future of society (Focus on Pharma: Creating a Market for Disease Prevention).


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