Our Key Finding
In the course of our research on CSO landscape shifts, one trend rapidly emerged as a fundamental reality: today, the CSO role has shifted toward collective benefit. The CSOs with whom we spoke are working at the intersection of business value and employee, customer, and community value. Eclipsing the mission, vision, and policies of the businesses, this shift toward benefit creation has solidified the linkage of CSR with the core of the business. For companies producing consumer goods, this translates to products. It means incorporating sustainability in the innovation and R&D process, new product development, sustainability criteria for materials within the supply chain, and new packaging and shipping requirements. For companies in the services and other industries, this translates to new approaches, offerings, incentives, and strategic goals.