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Coca Cola Enterprises- combining profit & purpose report


What is the purpose and responsibility of business, now and in the future? This is the topic that Coca-Cola Enterprises (CCE) commissioned the Doughty Centre for Corporate Responsibility to explore ahead of its 2014 Sustainability Summit. We did so through interviews and surveys with current and future European business leaders, as well as desk research. While current business leaders have grown up and managed businesses through a period of drastic change where business purpose and responsibility have been tested to new limits, future leaders have experienced both recession and societal stresses that they see worsening in the future. As a result, the two generations have very different views of the ‘social purpose’ of business and how well companies are delivering it.


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