CONSUMERS SAY THEY CARE, BUT DO THEIR ACTIONS FOLLOW?
Many companies today are making a conscious effort to put sustainable practices into action. They are well aware that doing so not only helps the environment and society, it can also create goodwill for their reputations and contribute positively to their brands’ health and performance. Green initiatives can also save money. Reducing packaging materials, minimizing transportation costs and installing energy-efficient lighting are just some of the ways environmentally savvy companies are cutting costs. But the bottom line is not just about profitability—it is also about a culture change.