Disney Magic of Healthy Living partners with parents to inspire kids to lead healthier lifestyles. Through engaging content, useful tools and unique experiences, this initiative helps parents by making nutritious eating and physical activity more appealing and more fun.
Disney kid-focused media platforms, including Disney Channel, Disney XD, Disney Junior and Radio Disney, reach almost 100-million households in the U.S. According to Disney research, over 80% of kids who saw Disney Magic of Healthy Living messages were inspired to do more physical activity and 78% consumed more fruits and vegetables.
Of the 12-million kids’ meals served at Walt Disney U.S. Parks and Resorts in 2011, 6 out of 10 included the nutritious side and beverage options. More than 3-billion servings of Disney-licensed fruits and vegetables have been sold at retail in North America since 2006.