For the estimated 2.5 billion people around the world who are connected to the internet, it is impossible to imagine life without it. The internet has rewoven the fabric of our daily lives – how we communicate with each other, work and entertain ourselves – and become a foundation of the global economy.
Seemingly on a daily basis, new businesses that use the internet as their foundation are disrupting and often replacing long-standing business models and industries. From music and video to communications and mail, more and more of our “offline” world is moving online. We can expect that trend to continue and accelerate as the global online population reaches 50% of the world’s projected population, moving from 2.3 billion in 2012 to an expected 3.6 billion people by 2017.