CSR and its evolution: The perspectives of the entrepreneurs regarding goals, objectives and strategies have changed over time, from an owner’s interest perspective to a more socially responsible perspective. The concept of Corporate Social Responsibility (CSR) is closely linked with the concept of business ethics. Ethics, in general, are the moral values or the choices of actions. Business ethics concerns with the prioritisation of actions and values. CSR is about translation of those ethics into actions, through the goals, objectives and strategies. Straub J.T and Attner R.F (1983) describe three main stages in the evolution of the social responsibility principle: Enlightened Self interest stage, social awareness stage and the social responsiveness stage.
In the past, it was believed that the managers were answerable only to owners, and had no obligation to any other stakeholder. It was believed that the business of a business is to do business. Due to increasing awareness and many other social, political and economical changes, the stage of social awareness began. In this stage, firms were forced to be socially responsible to the extents literally defined by law. Progressing to the socially responsive stage, firms started believing that it is their responsibility to take care of the society and it is in their long term interest.
FedEx Corporation, which is our focus on this study, came into existence in the socially responsive stage.
About FedEx: Federal Express Corporation, founded in 1971, is a giant in the express transportation and logistics industry serving more than 220 countries worldwide with over 290,000 employees. The corporation has four operating companies: FedEx Express, FedEx Ground, FedEx Freight and FedEx Services. In this study, the focus is given to the ethical business practices and the CSR at FedEx.