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Kellogg 2014 Corporate Responsibility Report

At Kellogg Company, we seek to nourish families so they can flourish and thrive. That’s our company’s purpose, and we aim to fulfill that purpose in responsible and sustainable ways. In this report, we describe our corporate responsibility activities and developments in our four pillar areas of Marketplace, Workplace, Environment and Community, including performance against our 2015 environmental goals. We have also included a stand-alone section on Responsible Sourcing, which discusses issues that span several of the pillars and are of increasing importance to our stakeholders. The report also highlights our new and ambitious 2020 Sustainability Commitments and our recently announced Kellogg’s Global Breakfast Food Beliefs.

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