CSR 리포트

Corporate Storytelling and Your CSR Strategy

이 보고서는 기업시민의식을 증진시키고, 지속가능한 경영 실천에 대한 기업의 명성을 높이기 위해 새롭게 떠오르는 미디어와 최신 마케팅 기술을 어떻게 활용해야 하는지 설명하고 있다.

This report is a free tutorial on how to utilize cutting-edge marketing techniques in combination with new and emerging media to promote your corporate citizenship and enhance your reputation for sustainable business practices.

1. Part of Being Sustainable is Sustaining People’s Interest
2. Who is the New Consumer?
3. Creating Shared Value Through Stroytelling
4. Stats vs. Stories.
5. Keys to Effective CSR Storytelling
6. Approaches to CSR Story Lines
7. Common CSR Plots
8. How Story Lines Operate in Social Media
9. Success Stories

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