CSR 연례보고서

Caesars Entertainment 2012 CSR and Sustainability Report

Caesars Entertainment Corporation is the world’s most geographically diversified casino entertainment company. Since the beginning in Reno, Nevada, more than 75 years ago, Caesars has grown through the development of new properties, expansions and acquisitions, and now operates casinos on four continents. The company’s properties operate primarily under the Harrah’s®, Caesars® and Horseshoe® brand names. Caesars also owns the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is committed to responsible corporate citizenship, environmental sustainability and harnessing the leadership and passion of the employees to help create vibrant communities. Caesars believes that running a profitable enterprise and being a good corporate citizen are not mutually exclusive. The company strives to both set and raise corporate social responsibility standards for the properties, the company and the industry. Caesars does this by adhering to the core mission, vision and values and to its Code of Commitment through which it promises to always:
Value the diversity of the communities in which we operate
Conduct our business honestly and with integrity
Empower our employees to get involved as community volunteers
Share our financial success with the community
CSR and sustainability at Caesars is driven by leadership, passion and the desire to help create vibrant communities. As the most diversified casino entertainment company in the world, its impact is felt far and wide. Through forward-thinking leadership, genuine passion at all levels in the company and a commitment to the communities it operates in, it aims to make a positive contribution to society and to the sustainability of our planet. Caesars believes this approach helps the firm become a better company and enhances trust in the business.


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