CSR 연례보고서

GM 2012 Sustainability Report


General Motors (GM) is an American multinational automotive corporation headquartered in Detroit, Michigan, and among the world’s largest automakers by vehicle unit sales, employing 202,000 people and doing business in some 157 countries. General Motors is divided into five business segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO), GM South America (GMSA), and GM Financial.

General Motors produces cars and trucks in 37 countries, and sells and services the vehicles through the following brands: Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu and more.

New General Motors is passionate about designing, building and selling the world’s best vehicles. This vision unites the company as a team and every day is the hallmark of its customer-driven culture. GM’s sustainability strategy can be summarized in two words: business value. It views sustainability as a business approach executed by every employee at every level of the company that creates long-term stakeholder value by operating in a responsible manner. Value is created through top-line growth opportunities, bottom-line improvements and risk mitigation. How much value created is ultimately determined by the customers — everything starts and ends with customers. 


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